Six unmissable trends in the world of beverage packaging design for this year
Just like every other part of the vast world of design, consumer packaging also needs to be able to talk about itself and its story. In fact, it should know how to communicate about its products to a specific target market, by emphasising its own brand’s value proposition. But in the highly competitive landscape of premium spirits, where offerings grow from week to week, standing out from the crowd is becoming harder than ever.
In recent years, this tendency toward cut-throat competitiveness has pushed the brands operating in this specific niche to experiment with many innovative approaches to beverage packing design – both in terms of aesthetic appeal and function. And 2020 is showing fascinating trends even in this direction.
Here are this year’s six popular trends and we expect they’ll continue to dominate the sector well into 2021.
As the title suggests, metamorphosis is the process where design elements are transformed into something new. By creating an optical illusion to catch the eye, it draws consumers in to look at the more complex packaging details.
This compelling artistic trend is at the cutting edge – particularly in the world of beverage packaging design – and is a unique and very important element that works well. Its aim is to convey specific types of brand message.
The Seedlip brand, for example, has used an illustration of a metamorphosis symbol on its label. Since this company is well-known for its alcohol-free and low alcohol distillates, we can confirm that the transformation message works well with this type of product – usually alcoholic but in this case its nature has been changed.
These transformational values can be seen in every single bottle, both in its contents and its packaging. Besides its special carefully illustrated label, we find an attractively curved, transparent bottle which highlights every tint and shade of the liquid combined with a closure, SCR Aluminium by Tapì, that expresses this brand’s founding principles of simplicity and love for nature.
2. Details and sophistication
Research has shown that today consumers drink less, but better quality. This is great news for companies that produce premium spirits, as they are constantly researching new ideas to meet the demands of an ever-changing market.
Just for this reason, packaging needs to be able to convey the value of its contents, especially to differentiate them with the rest of the market’s products. This is why there is a consistent move towards unique, luxury packaging. This significant trend brings with it packaging that is more luxurious, attractive, with more intense compositions rich in detail. Every single element that makes up the packaging needs to be moving in this direction.
At Tapì, we think of ourselves as pioneers in the luxury closure sector. It’s not by chance that over the last few months we have developed a new concept based on cutting-edge materials, such as exotic wood and stone-effect ceramic. And we’re following the sustainability trend by creating new production processes based on recovering waste products to make luxurious, eco-friendly closures.
3. Retro and futurist
The words retro and futurist, when put together, sound like a contradiction in terms. But the combination of design elements that echo the past with innovative products can work really well together.
This is just so for Tapì’s Speakeasy range of closures, inspired by the prohibition era of the 1920s. A Speakeasy closure can be a valid starting point for packaging development, from the viewpoint of artisan-style premium spirits. It combines a futuristic design with a touch of vintage flair that results in an extraordinary design to captivate consumers.
The next five years will be decisive in understanding the direction that the current climate emergency will take. The behaviours people adopt will be key and awareness about making more sustainable choices for the environment will be critical, both on the part of businesses and consumers.
Over the last few months, all the operational businesses in the world of beverage packaging design have been busy researching eco-friendly and plastic-free alternatives. In the near future, we expect even more exploration into eco-friendly materials to create easily recyclable packaging as well as innovative production processes, while still maintaining the quality and aesthetic appeal required by the premium and super-premium spirits sector. These concepts have led to the creation of closures – and closure ranges – such as Duo, Mekano and Abor.
5. Transparent packaging
Using transparent bottles so that the product’s colour can be shown off, is a trend that is already extremely popular in the beauty and skin-care sector. We expect a strong surge in this trend during this year, even in food and drink packaging. It’s a winning idea that lets the brand adopt a more minimal approach to their packaging design processes. But it also allows them to put the product at the centre of the customer experience without compromising on its visual impact.
6. Well-structured layout
This trend in beverage packaging design focusses on the way the typography chosen by a brand can be used on a much broader level.
The text is generally made up of a variety of unique, captivating character combinations, separated by clear lines that divide up the space, so it feels clean and balanced, making it easy to read. This approach also gives a sense of structure, which consumers enjoy and allows designers a more minimalist approach to the creation of packaging in its entirety.
On a final note
The items we have included in this list are some of the more common trends for 2020 in the world of beverage packaging design.
If you have a product to launch onto the market – or one to revamp – get in touch for more information about our closures. We, at Tapì, are specialists in the production of T closures for the premium and super-premium sectors. Little jewels to enhance any product they seal.
A great opportunity to meet distilleries producing Trentino DOC-certified grappas On Thursday 14th November 2019, we...