THE 3RS OF SUSTAINABILITY: COMPANY PHILOSOPHY AND PRODUCTION MODEL FOR INCREASINGLY ECO-FRIENDLY CLOSURES
The journey Tapì is undertaking as a business and sustainable closure manufacturer is increasingly eco-friendly. This is how the 3Rs of sustainability are influencing the world of packaging design
As many research studies have shown, various brands are now moving towards more ethical choices when it comes to the environment. A few years ago, using green and recycled materials in sustainable packaging was perceived as a poor-quality product in the popular imagination, but today it’s a genuine trend across all sectors.
Consumer expectations are the drivers behind this change in perception. Millennials are chiefly responsible as they tend to choose their brands based on social engagement criteria. And more than 66% of customers are willing to pay more for eco-friendly products.
These statistics tell us that researching sustainable solutions has become an important issue. And meeting the continuously evolving demands of current and potential clients even applies in the beverage market.
Packaging trends: innovative materials and sustainable production processes
Until a while ago, packaging consisted of a collection of barely sustainable items. But more recently, the 3Rs of sustainability model has been under way – a green-thinking concept based on three key words, Reduce, Reuse and Recycle. The aim of this philosophy is to raise awareness, prevent waste and conserve natural resources.
In the last few years, at Tapì, we have adopted this philosophy to bring improvements to our production processes and to design new sustainable closures to enable the brands that use them to relate their own values.
The concept that the first R, Reduce, is founded on is to reduce the amount we produce and consume.
If there’s less wastage, then there’s less to recycle or re-use.
And at Tapì we are working on the basis of this principle. Through even greater commitment to innovative solution research, we are reducing and completely eliminating waste, by using fewer materials that have a negative impact on the surrounding environment.
The second R, Reuse, is based on the reuse of components and on giving them new life, or even using them in a different way to the one they were designed for.
We should be trying to create today’s packaging using components and materials which can be re-used over and over again.
The third R is for Recycling. This is about the genuine transformation of an asset into a new raw material, that can be shaped into new objects. There really are very few materials that cannot be recycled.
We need to learn which products can be recycled and which ones can’t. Making sure to choose raw materials which can be recycled can be a giant step towards efficient recycling.
Tapì case studies
On this basis, at Tapì, we are launching the Rethink process with the gradual alteration of the company’s vision and by offering innovative, sustainable solutions in packaging design. As a result, our R&D team has developed new products such as Abor and Devin, both based on the Reuse and Reduce concepts. We also have Monoblocco and Duo – entirely recyclable – and Mekano that, as well as being recyclable, helps to prevent waste as it can be used as a solution in many closure contexts.